The Bonesetter’s Daughter Essay - 2012 Words

Bones constitute on important part in The Bonesetter’s Daughter. What is the significance of the book’s title? â€Å"The Bonesetter’s Daughter† in my opinion holds a deeper meaning as a title. Amy Tan could have called the book â€Å"Precious Auntie† or â€Å"Liu Xing Gu† if you directly translate the bonesetter’s daughter. Why did Amy Tan choose this title? These three words must contain some deeper meaning and therefore we should not judge the title at face value. The first thing that we should look at is what these three words are signifying. They are putting emphasis on the bonesetter by saying that this book is about His daughter. Tan could have paraphrased the title into â€Å"The Daughter of the Bonesetter† This means that there must be†¦show more content†¦Taking that word apart we can see that it represents a person who sets bones, or basically, someone who fixes bones. This, I thought, is a very strange profession. Why isn’t he called a doctor? There must be some significance with the bones. And there was. Upon reading the first seven chapters there is almost no mention of any bones, any bonesetters or anything else from the sort. However, one you delve into the second section of the book, you find that this is the main point of these manuscripts of a person’s life. The person who wrote them has been greatly influenced by these bones. This person is none other than LuLing. As a very young child she had no idea that her fate had already been drawn out by these bones which she had never heard about. The first time she realizes how important they are for her life was when she reads the pages given to her by her mother. She learns about the curse that has caused her grandfather and mother such great pains and which will follow her until her death. It is not sufficient to state that bones are important add on to the story. They are one of the main ingredients. In fact if it wasn’t those particular bones from Peking Man none of this would have ever happened. This is why bones h ad to be part of the title. The bones from Peking Man are very closely related to LuLing herself. Actually, it is probably true that Peking Man was her ancestor who livedShow MoreRelatedBook Review : The Bonesetters Daughter By Amy Tan912 Words   |  4 PagesBook Review: The Bonesetter’s Daughter The relationship between mothers and daughters is often complicated, by emotions of love, disappointment, anger, and forgiveness. This tumultuous relationship is ever changing as both women age, their needs from one another change and a deep appreciation for the other is inevitable. That is what the Bonesetter’s Daughter by Amy Tan is about. In this book, the main character is an adult daughter, Ruth who is an only child to a stern, widowed Chinese immigrantRead MoreThe Joy Luck Club, The Bonesetter s Daughter, And The Kitchen God s Wife3745 Words   |  15 PagesIn the novels, The Joy Luck Club, The Bonesetter’s Daughter, and The Kitchen God’s Wife, Amy Tan creates the broken relationships of immigrant mothers and their â€Å"Americanized† daughters who struggle in social barriers they both face as they live in the new setting. Amy Tan analyzes mother-daughter relationships between character’s lovers and friends and how they develop over a course of unexpected events. Throughout The Joy Luck Club, The Bonesetter’s Daughter and The Kitchen God’s Wife, Amy TanRead MoreThe Relationship Between Mother and Daughter in The Rule of the Game1103 Words   |  5 PagesWaverly yelled at her mother on the street, telling her that she was embarrassed by her constant bragging. The theme for â€Å"The Rules of the Game† is the dynamics relationship between mother and daughter. The first citing from this story states about the dynamics relationships between mother and daughter is at the beginning of the story when Waverly was pulling her mother leg telling her that some boy from her class said that Chinese torture people. Then her mother got angry and told Waverly thatRead More A Mothers Love and a Daughters Growth Essay1586 Words   |  7 PagesTan’s novel, The Bonesetter’s Daughter, examines the love that takes another form: the love between a parent and child. In a heartfelt examination of the relationship between mother and daughter, Amy Tan brings to life the feeling of love a daughter often takes for granted in the relationship with her mother. In order to express the development of the characters in her novel, Tan uses time in a most useful manner. She draws upon the present in her portrayal of Ruth Young, daughter of LuLing YoungRead MoreAmy Tan Overcoming Faulty Relationships and Self Identity Essay1514 Words   |  7 Pageslike Tan’s life was running smoothly tragedy struck. Both Tan’s father and older brother died of a brain tumor when Tan was only fifteen years old (Wiener 27). In her works, Amy Tan focuses on the struggles that Chinese-American women face in mother-daughter relationships, their struggles to control their cultural identity and the tragedy that accelerates the broken relationship. Before coming to America, Tan’s mother had been forced into a marriage (Amy Tan). She divorced her first husband and wentRead MoreSelf Esteem Essay980 Words   |  4 Pagesauthor who has written a number of successful novels and short stories such as The Joy Luck Club; The Kitchen Gods Wife; The Moon Lady and The Chinese Siamese Cat, both juvenile or easy-reading fiction; The Hundred Secret Senses; and The Bonesetters Daughter. Lastly, she also studied English and linguistics and earned both a bachelor’s and master’s degree in both fields, proving that there is no need for self-esteem to be successful! Contradicting to the idea that self-esteemRead MoreBelonging Essay4112 Words   |  17 Pagesorg/wiki/One_Day_in_the_Life_of_Ivan_Denisovich Steinbeck, John The grapes of wrath AF Steinbeck, John Of mice and men AF Stoker, Bram Dracula AF JF Stowe, Harriet Beecher Uncle Tom’s cabin AFYA Swift, Jonathan Gulliver’s travels AF JF Tan, Amy The bonesetter’s daughter AF Tolkien J.R.R. The hobbit, Lord of the rings AF YA Twain, Mark Adventures of Huckleberry Finn AF, YA JF Vaught, Susan Big fat manifesto YA Voigt, Cynthia Homecoming YA Vonnegut, Kurt Slaughterhouse five AF Walker, Alice The colour purple

Analysis Of The Book Kindred By Octavia Butler

Octavia Butler displays her brilliance as a writer by creating multiple, complex characters in the novel Kindred, characters who epitomize real people with hardships, passions, and transformations that reflect the strict regulations placed upon the Southern society in the early nineteenth century. Dana faces many hardships from the moment Butler shifts her back one-hundred and sixty-one years to a time of slavery where she is stripped of her freedom. Rufus’s passion for Alice transitions into a fog, where he is unable to distinguish between love and control. On the other hand, Butler gives Tom Weylin a depth that reflects his actions and directly relates them to his experiences. Together all three characters’ ideas come to a screaming halt, when they are placed alongside each other and without a choice lives in a time of slavery. First and foremost, Dana lives in 1976, works and gets paid for her labor. There is tension between colored and non-colored people at this time, however, this is nothing compared to what she faces when summoned back to the past. Hearing a child screaming and thrashing in a body of water instantly Dana runs over to his aid and afterwards is not properly thanked. Butler writes: â€Å"I turned, startled, and found myself looking down the barrel of longest rifle I had ever seen. I heard a metallic click, and I froze, thinking I was going to be shot for saving the boy’s life. I was going to die† (Kindred 14). This incident left Dana confused andShow MoreRelatedOctavia Butler Essay3243 Words   |  13 Pages Table of Contents Page 1. A BRIEF CONVERSATION WITH OCTAVIA E. BUTLER Page 2 - 4. Biography Page 5 - 9. Synopsis Page 9 - 14. Analysis of Criticism Page 14 – 15. Influences on Society Page 16. Footnotes Page 17. Bibliography A BRIEF CONVERSATION WITH OCTAVIA E. BUTLER 1. Who is Octavia E. Butler? Where is she headed? Where has she been? Who am I? Im a 51-year-old writer who can remember being a 10-year-old

The Power of Social Media Free Essays

Powerful social media use in e commerce promoting Social media can be an effective tool for e commerce websites. The ability to not solely direct buyers in the direction of a substitute product or a quite deal, but to engage with them and make a manner of community, is unbelievably useful. an entire social media prevalence conjointly consist of direct income through some networks, yet as having the lower back-end tools in website to allow customers proportion product and updated purchases with friends and fans thru absolutely one connect. We will write a custom essay sample on The Power of Social Media or any similar topic only for you Order Now Even as it’s generally exhausting to stay concrete returns at the oblique components of victimization social networks, like asking queries and charming in spoken language with followers, these factors facilitate to create whole loyalty and a way of community. Once it includes coping with consumer care issues, these social media interactions are vital in retaining clients and demonstrating a commitment to breakdown troubles. 2 fundamental worries Simply as social media promotes an e trade shop front, the shop front must spotlight a social presence. Outlay precious time crafting posts for one or several networks isn’t effective if customers aren’t directed toward and stimulated to observe those pages. Use social media icons at the bottom of each online page and supply hyperlinks for sharing unique product it is also essential to own a technique earlier than diving into social media. commencing with without a doubt some of channels is desired for logo spanking new businesses, in reality. Making the identical tone that reflects the angle of the business conjointly allows. analysis and instinct every play a component a place a district area a vicinity segment in social media approach because of posts are based totally on the whole primarily around conversations. verify anywhere the time and electricity that goes into social media are going to be the foremost effective. Taking the time to feature incredible product photographs and a business logo to the photograph and heritage fields of social media money owed will facilitate to unify disapproval and craft the same presence. Increasing buddies and followers Growing the amount of individuals following a page or social media account desires to be a concern. The extra individuals who see posts, the easier they’re. Offering content material this is beneficial, exciting or each helps to grow a disciple base, as oldsters percentage posts that they realize participating. Every now and then asking modern-day followers to percentage content can also facilitate, as lengthy because the requests aren’t too common or aggressive. Supplying modern-day and ability clients an incentive to observe your money owed is some other beneficial approach, and one this is definitely vicinity into impact with the right tools. Promotional posts One of the primary – and essential- queries that have to be asked is why the promoting is being carried out and what the pinnacle aim is shopping for deal that is meshed toward clearing out stagnant stock may have a special approach, and completely special dreams, than one that’s familiarized toward developing sales or rewarded loyal customers with a tiny low incentive. One manner to praise clients at the same time as not dropping too much in the manner of the ratio is to personal pre-order opportunities, yet as modest reductions on such gives. Growing the promotion solely available on the market to 1 or some of social networks can create this selling effort stand out and supply customers with a way of exclusivity – a strong tool for organizations. in any other case to focus in on exclusivity is to very own flash income, incredibly confined offers that ultimate for some of days or actually a number of hours. Promoting every the rate at that the sale occasion are going to be over and therefore the discounts available may be a extraordinary manner to encourage customers even as not having to require a reduce in revenue over the destiny Brilliant customer support Companies are constantly operating closer to improving relationships with customers, and social media offers a better way to do this. Organizations can enhance the way they satisfy clients’ wishes through a transactional internet presence. This allows you better interact with your customers and market. Immediacy is a big function in social media, presenting instantaneous get entry to what you’re doing. Social media gives you the immediate capability as a business to speedy respond to superb patron queries, even as concurrently making it less complicated to peer and reply to the ones unsightly remarks. This gives you get an immediate reaction to help your clients, and you can broaden a full-blown approach to respond via these structures. When all and sundry’s already using those websites, it makes sense to reply and reach clients this way. Purchasers will love which you’ve taken this method to engage with the emblem. Developing network Your clients and customers are extra than simply that—they’re a part of your community. Your clients have located something for your brand they relate to. That is why they like you. You want to grow that network in addition to constructing loyalty within it. Strategize how you could growth your fans and make sure every of your posts is even extra effective and tasty. Provide fun, unexpected, and useful content material that your target audience relates to. Provoke conversations, whether it’s by using commenting on the put up or tagging a friend. Social media helps your brand benefit consider and build credibility. Think of your social profile as your storefront. Consistently publish attractive content material to develop your enterprise and keep the community that loves everything you do. Higher apprehend your clients It’s difficult to get clients to shop for from you in case you don’t understand who your clients are. Whether or not you use surveys or questionnaires, expand a social media method that allows your business to better recognize the humans you’re trying to reach. Social media makes it simpler to find out what your clients’ needs are. Use these facts to tailor your brand to them. Many people say social media facilitates them decide what to buy. in case your audience appears to social networks whilst purchasing, it makes experience to get to realize them through those networks as a great deal as possible. Focused on what your audience likes will lead them to extra interested in shopping for from you. However this isn’t a one-way street—followers frequently attain out to manufacturers via social media. This is unique you want to have. Have an effect on shopping for choices We just stated how customers agree social media is an influencing factor in their buying decisions. if your profile lacks content material—or you aren’t even on the platform—you’re on an uphill war in terms of convincing your target audience to buy from you. You want compelling content material for every degree of the customer journey. Within the virtual age, you have got to go online. Social media impacts emblem popularity, a lot so that it influences the shopping for decision. A extraordinary social media presence is vital for tangible e-commerce consequences. Stronger logo belief An active social media presence enhances how people view your emblem. put up high quality customer critiques, feedback, and testimonials to boost e-commerce conversion. Make it part of your approach to consist of product critiques and consumer-generated content. This gold-mine tactic is one clients notably respect, because they recognize themselves inside the content. Social networks act as a gateway to online purchasing, accentuating the satisfactory and brightest of your logo. People are already speaking about you. Social media puts you on top of things of your brand’s narrative. Use this to your advantage to paint the overall photograph. while your target market sees a supportive response, they’re encouraged to find out greater approximately you. Clients price credibility and this builds healthful relationships. It’s approximately extra than selling If the sole cause of your social presence is to promote, your fans and customers will see through this quick. Social media is extra than a portal to e-commerce. You want to engage with customers on every other degree, one which isn’t just about shopping for. People use Instagram, Interest, and different platforms for interest and a social contact. Percentage your brand, its interest, and relatable content material that’s in tune along with your customers. Bear in mind social media beyond its selling capability: It’s an extra manner to engage with your target market and a tool to play up the nice material that suggests off your brand. You don’t ought to do all of it solo either—duration is quite helpful. You’re constructing a reference to clients, and you want to foster a healthful relationship with them. Don’t be lively simplest whilst you’re trying to sell. Platform shopping strategies Using a diffusion of networks is critical due to the fact each one is created with special end goals. Maximize your outreach capability and get the maximum out of every platform. Not only can it ease the sales manner and allow extra effective interaction with customers, the use of each platform lets in you to tweak your techniques and whole income in a couple of ways. Face book, as an example, consists of built-in gear for event promotions and is awesome for incredibly centered advertising and marketing. Instagram is largely considered the millennial pass-to, with its compelling calls-to-motion and excellent visible content material. Every platform has its personal advantages that empower your clients to buy. Take benefit of the capabilities within each social community, such hash tags, live video, sign-up buttons, and contests. A massive a part of social media involves following developments, and these details help growth your business visibility. Promotions and discounts Social media is a key platform for posting discounts and new content, and each tactics are huge advantages for e-commerce users. Create a method that addresses the motive of your merchandising and your give up goal. Developing income, clearing vintage stock, and profitable clients with incentives are only a few concerns, and your unswerving fans may be seeking to your social media bills for those. Social media affords new manner of exclusivity. Convey your flash sales, vouchers, and limited discounts to special systems. You’ll speedy discover how engaged, involved, and dependable your target audience is. Expanding influence Use social media to attract prospects. Strategically place your virtual footprint on networks with a view to continue to build your presence. Combining the above elements, such as fostering network, attractive with the target market, and exuding incredible customer support, make your business better regarded. You’re more likely to spread your brand to a much broader range of human beings. Social shopping creates a massive e-trade possibility, and social consumers are anywhere. You need to elevate your emblem’s visibility, and social media gives a threat to achieve this. Clients observe you for promotion, feedback, customer service, and entertainment. They’re additionally more likely to make a purchase primarily based on social media referrals. The right approach offers you wider have an impact on to attain extra humans. Use this on your benefit and make a long-lasting affect How to cite The Power of Social Media, Papers

Analysis of Argentina Balance of Payments free essay sample

The economic situation of Argentina was interesting between 1998 and 2007. However, it can be assumed that the worst year of the Argentinean economy was 2002. Before 1998, some factors such as a huge debt reaching 55% of the GDP, a currency pegged to the US $, the â€Å"Tequila† crisis in 1995, the devaluation of Mexican and Brazilian currencies, were responsible of the crisis Firstly we compared trade and GDP, to obtain the trade openness ratio. It increased strongly in 2002, due to a high increase in trade (133% 2001 to 2002) compared to the GDP that declined 11bp. The relatively high level of trade openness registered in 2002: 10. 08%, is based on the steep drop in imports 56%, related to the peso devaluation. As the peso stabilized and GDP undertook an ascending trend trade openness bounced back to low level again. Secondly, the balance of payments of Argentina can be analyzed in order to compare the exports to the GDP. The trade index of the country is under 20% until 2005, which is lower than the Global Trade Index at this time (30%). We will write a custom essay sample on Analysis of Argentina Balance of Payments or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Nevertheless, it increased to reach a better level in 2007 (25%). For the valuation of the liquidity level, we compared the reserves to the imports, in volume and number of days. Since 1998, it is decreasing, sharply in 2001 and 2002, then recovering a better level between 20% and 30%. Therefore we can not consider that 4 months of reserves to be sufficient for maintaining a good level of liquidity, it’s a bit lower than the 6 months objective. In 2006, reserves influenced by the crisis in Mexico, dropped to 10%. To assess the debt service, we assumed a 5% interest rate, applied to interest payments and exceptional financing. Debt declined in terms of export multiplies especially due to the rise in exports and not to reimbursements. The highly indebted Argentina actually resorted to IMF financing and additional loans in 2001, when confronted with $3bn capital flight. Fluctuating between 900% in 1998 and 380% in 2007, the debt service ratio, far away from the optimal level of 33% , clearly emphasizes the state’s debt burden. The interest ratio is high, but still decreasing jointly with the debt, reaching a sane level below 0,25 in 2006 and 2007. Still this figure is actually deceiving, the interest ratio plunging due to ascending exports and not decreasing debt service. All liquidity indicators point out to a disappointing position for Argentina, still the reimbursements made in the recent years and the IMF account clearing entice improvements at this level. We can notice a huge change, in the current account since 2002. The negative current account which lasted for several years, had been replaced by a positive one in 2002. This change was attributable to the big decision of switching from a pegged currency (to the US$), to a floating currency. Consequently, the Argentinean peso was devalued. On a current account view, this means less imports, and an increase of the exports. Actually the volume of the exports didn’t take off the day when the decision of devaluating the Argentinean peso, but 2 years after. This phenomenon could be explained by the J curve theory. 2001 was a turning point in the history of Argentina. Forecasting the devaluation of the peso, investors revised their position towards the Argentinean market, foreign direct investment dropping by 80% from 2000 and 2001. This way FDI decreased drastically its role as a financing source (before 2001, Argentina was financing between 5 and 10% of its debt by the Foreign Direct Investment). Faced with such a drastic cut in foreign direct investment and portfolio investment, Argentina issued additional debt worth $ 10 bn. Over the last ten years Argentina experienced serious turbulence in its financial position that has negatively impacted its state rating and fuelled even more financial distress. Still, in recent years, rescue came and it was in the form of economic growth. This restored investors’ confidence, translating into higher absolute FDI inflows, and allowed for debt restructuring. With an outstanding debt of $6 bn towards the Venezuelean government, obligations of $ 500 m in the international debt market and a state rating of B (Moody’s), any investment in the Argentinean market will carry high risk that might not necessarily be offset by a high return. For the time being, we recommend not investing in Argentina.

Annotated Bibliography Essay Example

Annotated Bibliography Essay Example Annotated Bibliography Essay Annotated Bibliography Essay The space race generated innovative artificial satellites, human fistfights, and unmanned probes of the Mars, Venus and the Moon. Everyone wanted to lead in terms of technological advancement and ability to innovate new ideas. Ladles-Billings, G. (2009). Critical race theory in education. The Rutledge international handbook of critical education, 110. The curriculum projects have a positive outcome in that they were able to attract a large pool of people from higher education Institutions as well as from schools. The persons became leaders and experts In the field of science. Before Sputnik, science was not a major In the lower grades. Sputnik Introduced Science In Elementary schools and provided specialists who would work with teachers in Science teaching. In turn, many teachers responded with enthusiasm and took the advantage to improve their teaching and subject matter knowledge skills as well as upgrading their teaching curriculum. The government encouraged students and employed qualified teaching to support the need for better education systems. In addition, school administrators and teachers were eager to learn how to write proposals in a bid to receive funds for equipment and laboratory facilities from the NEED program. What Sputnik did is that it focused on attaining long-term goals in education. However, the war was a great challenge for the U. S. In trying to dominate space. Although the efforts made by Sputnik seem to fade, the federal government must continue with Sputniks spirit. It was necessary to ensure that all state and local schools continue with those projects established by Sputnik. Elbow, R. N. (1994). The long peace, the end of the cold war, and the failure of realism. International Organization, 48(2), 249-277. This article focuses on how Sputnik contributed greatly to science education, as we know it today. Most of the problems that schools face today were there long before Sputnik. Technology advancement provided solutions to many problems that were challenging the world. It is evident that Sputnik years made a turn around in the education system since this time, most of the course development projects were founded. This in turn revealed that scientists and teachers collaborating could accomplish more than individuals efforts. Moreover, there developed a practical knowledge on curriculum development as witnessed In the Lawrence Hall of Science and in the Educational Development Corporation.

Marketing in the different sectors of tourism The WritePass Journal

Marketing in the different sectors of tourism Introduction Marketing in the different sectors of tourism IntroductionMarket it faces todayReferences Related Introduction Virgin Atlantic is the second largest long haul airline in the UK and it is a popular and well known airline all around the world. It is also the third largest European carrier over the North Atlantic and over the years has rapidly grown and includes destinations in the US, Caribbean, Far East, India and Africa.   virgin-atlantic.com Virgin Atlantic flew its first flight in 1984 after Richard Branson who is the owner announced to the world that a high quality, value for money airline would begin operating within three months.   After 10 years from its launch the airline had flown over 1 million passengers and started bringing up services onboard. It became the first airline to offer individual TVs to their business class passengers. Then In 1992 Richard Branson made a huge investment. He sold his Virgin music store and invested the profits into Virgin Atlantic, improving on an already great service. Within the same year the first super economy service was launched and it then went on to become an award winning Premium Economy.   virgin-atlantic.com/en/gb/allaboutus/ourstory/history.jspaccessed 01/08/2011 at 17:17 In 2003 the Virgin Atlantic’s revolutionary Upper Class Suite was launched; it was the longest and most comfortable flat bed and seat in business class. Then in 2007 Virgin Atlantic went on to launch brand new check in facilities at Heathrow Terminal Three. For the Economy and Premium Economy passengers Zone A became wider and more spacious, enabling passengers to check-in at kiosks in a faster and more stress-free way. For the Upper Class passengers, an Upper Class Wing which offers private security corridor so passengers can speed through the terminal to the Clubhouse quicker than before.virgin-atlantic.com/en/gb/allaboutus/ourstory/history.jspaccessed 01/08/2011 at 17:17 In 2008 virgin Atlantic went on to operate a pioneering bio fuel demonstration with Boeing and engine manufacturer GE Aviation on a 747 between London and Amsterdam. This became the worlds first flight using bio fuel by a commercial airline.   Then In June 2009, Virgin Atlantic celebrated its 25th anniversary with a series of special fares, campaigns and events in the run-up to its birthday, as well as promoting red hot fares to red hot destinations. virgin-atlantic.com/en/gb/allaboutus/ourstory/forstudents.jspaccessed 01/08/2011   at 17:10 I chose virgin Atlantic because I personally have travelled with them on many occasions and I receive the best service any other airline could offer.   Due to its good reputation it appeals to a much wider market as it is a reliable and trusted airline and has a lot to offer its customers. Market it faces today Virgin Atlantic uses a wide range of marketing techniques. It promotes its products and services through a wide range of sources which include direct mail, Television, press, magazines, outdoor posters and taxi sides, all featuring their distinctive logo. nyama.org/mhf98.htm Virgin Atlantic targets specific customers by advertising the comfort and quality of the airline. Their tickets are sold through various sources such as the Internet, travel agents, and direct communication with customers to suit different customer needs. Virgin Atlantic Customer Service Representative, Quick Reference Guide, 2001. Keegan, Warren J Green, Mark S., Global Marketing, 2nd Edition, New Jersey: Prentice Hall, Page 40, 2001. To attract more customers Virgin Atlantic has differentiated their product by taking the customers’ expectations one step further through communication with the customer. A prime example can be seen in providing in flight ice cream, something other airlines do not offer. Keegan, Warren J Green, Mark S., Global Marketing, 2nd Edition, New Jersey: Prentice Hall, Page 40, 2001. On the aircraft passengers experience spacious setting arrangements, state of the art in-flight entertainment system, and most importantly a high level of customer service. In addition, Virgin Atlantic offers a distinctive upper class service at business class prices. PR News Wire, London, Virgin Atlantic Implements Galileo International, 5 September, 2001. The Virgin Atlantic market is segmented into classes. There is the economy class where passengers are a much broader group, travelling mainly for leisure and are evenly spread across most socio-economic groups, and age ranges. Then there is the Premium economy class where there passengers are split evenly between travelling for business or leisure and most are male, average age 41. Those travelling for business purpose in this class are often doing so because their company operates an economy travel policy. Lastly there is the upper and business class which is the virgin atlantics major target market as they bring in more money. They are predominately travelling on business and are usually male, 35 to 45 years old and earning  £50K plus per annum. safarigraphics.com/salterquest/portfolioPDFs/ws_Virgin_Atlantic_Marketing_Case_Study.pdf accessed 01/08/2011 at 18:20 A virgin Atlantic s criterion for segmenting is: Who buys their product? Who does not buy their product? What need or function does their product serve? What problem does their product solve? What are customers currently buying to satisfy the need or solve the problem for which their product is targeting? What price are they paying for the product they are currently buying? When is their product purchased? Where is their product purchased? Why is their product purchased? Keegan, Warren J Green, Mark S., Global Marketing, 2nd Edition, New Jersey: Prentice Hall, Page 40, 2001. safarigraphics.com/salterquest/portfolioPDFs/ws_Virgin_Atlantic_Marketing_Case_Study.pdf With virgin Atlantic there is something for everyone .Examples of how virgin Atlantic markets its segments is by offering value for money products and services to bring in the customers. For upper class passenger, In-flight beauty therapy massages and manicures, Onboard stand-up bar, Personal 10.4 inch video screen, A dedicated sleeping area ,Fast track-priority service through immigration, Sleep service pyjamas, full size pillows, feather duvets and fleece blanket and a Drive Thru check in from the limo etc are al offered within the price. For the premium economy class a Dedicated check-in desk, Priority baggage handling, Flexible ticket no penalty for last minute changes, Comfortable wider seats with up to 6 inches of extra leg room, Seatback video screen, Fast track-priority service through immigration etc is all offered to them. For the premium economy class a Seatback video screen with up to 43 channels of movies, music, and video games, Free amenity kit, Children’s services including K-iD backpacks, TV channels and special meals, Choice of three entrees, including a vegetarian option, Ice cream during movies etc is available to them whilst onboard. Keegan, Warren J Green, Mark S., Global Marketing, 2nd Edition, New Jersey: Prentice Hall, Page 40, 2001. Virgin Atlantic Customer Service Representative, Quick Reference Guide, 2001. References virgin-atlantic.com accessed 01/08/2011 at 17:30   virgin-atlantic.com/en/gb/allaboutus/ourstory/history.jspaccessed 01/08/2011 at 17:17 virgin-atlantic.com/en/gb/allaboutus/ourstory/history.jspaccessed 01/08/2011 at 17:17 virgin-atlantic.com/en/gb/allaboutus/ourstory/forstudents.jspaccessed 01/08/2011 at 17:10 nyama.org/mhf98.htm accessed 01/08/2011 at 17:10 safarigraphics.com/salterquest/portfolioPDFs/ws_Virgin_Atlantic_Marketing_Case_Study.pdf accessed 01/08/2011 at 17:10 safarigraphics.com/salterquest/portfolioPDFs/ws_Virgin_Atlantic_Marketing_Case_Study.pdf accessed 01/08/2011 at 17:10 Keegan, Warren J Green, Mark S., Global Marketing, 2nd Edition, New Jersey: Prentice Hall, Page 40,2001. PR News Wire, London, Virgin Atlantic Implements Galileo International, 5 September, 2001. Virgin Atlantic Customer Service Representative, Quick Reference Guide, 2001.

Has the government successfully implemented low carbon refurbishment Dissertation

Has the government successfully implemented low carbon refurbishment of the UK's existing housing stock - Dissertation Example The government’s success or failure to address the problem of upgrading the existing housing stock in the UK was determined in this paper by first establishing a reference point, a time and date when the objectives and targets were communicated. DEFRA (Department for Environment Food and Rural Affairs) supported and actually funded a study that led to the updated report on â€Å"Carbon Emission Reduction Efficiency Improvements to the UK Housing Stock†, by L D Shorrock, J Henderson, J I Utley, and G A Walters. This was shown in the BRE Report BR 435, December 2001. The BRE (Better Regulations Executive) is a part of the Dept. of Business, Innovation and Skills, which leads the regulatory reforms agenda across UK. There is a need to know the principles that guide the BRE because those principles can likewise be used as a basis for saying there was a failure or success in addressing the issue of upgrading the present housing stock in the UK. BRE maintains five (5) princip les of good regulation. These are: (1) transparency, (2) accountability, (3) proportionate, (4) consistent, and (5) targeted. And BRE aims to do its role to simplify regulations without having to aggravate business sectors and causing excess additional costs. One other communication coming from the BRE stated a commitment to regulate well, by simplifying and reducing costs as a result of imposing regulations. The more important objectives were to facilitate business growth and economic prosperity. According to Lucas (2009, p.2) BRE has to strike a balance between enforcing legislations and facilitating business. Prioritizing objectives according to value pointed to the more important factors, namely, cost reduction, business growth, and economic prosperity. Meeting the housing needs also has greater value than being accurate with reductions in percentage of carbon emissions per house. Background of the Problem The December 2001 report forecasted that by 2005, there would be a reduct ion in the carbon emission per year by as much as 22 MtC/yr. (million tons of carbon emission per year) if appropriate measures were implemented. But not all measures were cost effective. Granted that only the cost-effective approach were implemented, CO2 emission was forecasted to be reduced by only 9 to 17.5 MtC/yr so that the forecasted reduction in CO2 emission by 2010 was expected to reach only 17.5 MtC/yr. The forecast for 2020 was for a drop by 13.5 MtC/yr. Unfortunately, using only the cost-effective approach could cut down the CO2 emission to a figure between 3.5 and 9.5 MtC/yr. The forecast until 2050 was reached with the assumption that nearly all the potential insulation measures can be utilized effectively. Renewable energy technology use will speed up the reduction of CO2 emissions, making it possible to attain a 29.5 MtC/yr. All these were according to Sharrock, Henderson, Utley, and Walters(2001, p. 7). As of that time, 2001, the number of houses with energy savings potential was estimated. See Table 1. As can be seen in Table I, there are millions of homes in need of renovation. In fact, in 2005, a survey known as the English House Condition Survey, was conducted that led to the news released by the Rethinking Housing Refurbishment (RHR) entity. The RHR is a BRE Demonstration Project. It reported â€Å"almost 6 million homes (28 % of the housing stock) failed the standard†. ( RHR 2010, p. 2 ) Little Done To Address Existing

Current Event Paper Assignment Example | Topics and Well Written Essays - 250 words - 11

Current Event Paper - Assignment Example Daiichi Sankyo is a Japanese pharmaceutical company that has a stake in the Ranbaxy Laboratories based in India. Earlier this year, the US Food and Drug Administration (FAD) had banned the use drugs produced from the laboratory, citing that the drugs have quality problems. In response to this, Daiichi Sankyo has started to put measures in place to improve the quality of products from the laboratory. One f the steps taken is the hiring of consultants and sending experienced employees from Daiichi Sankyo to the Ranbaxy plants. Furthermore, as reported in the article, the company is taking steps to dig deeper and understand the violations that have led to the poor quality products from the Ranbaxy plants. The main idea behind quality control is to ensure that the output meets the required standards. In the above article, Daiichi Sankyo is taking steps to ensure that the quality of the products from its Ranbaxy plants meets the required international standards. The failure to meet these standards was the reason why the FAD banned the use of its products. In addition, quality control requires that the company takes the necessary steps to identify the causes of poor quality and how to address them. Daiichi Sankyo is bringing in consultants and experts to help identify and address the quality problems at the Ranbaxy Laboratories. Inagaki, K (2014, January 31). Daiichi Sankyo Vows Drastic Steps to Improve Ranbaxy Quality. The Wall Street Journal. Retrieved from

Customer relationship management for Spotify music download (UK) Essay

Customer relationship management for Spotify music download (UK) - Essay Example Further problems exist with Last.fm that redirect music downloaders to various partner sites they have. Streaming of music is not the main revenue source. The revenue comes from users that go through to the Last.fm site to check out their profile and tracks. Since streaming was just a side feature and didnt really fit in with the companys business plan it was certainly an expensive feature in terms of licensing fees and cutting it seems to make a great deal of sense. * Spotify has a problem with Apple, Apple reveals new regulations regarding app advertising and analytics. This found on the venture beat website. Device Data may not be provided or disclosed to a third party without Apple’s prior written consent" this is huge problem for the value chain for Apple users but a bigger problem for Spotify. *Spotify is not the only game in town in the internet. They need to find a niche market find a way to work with PayPal users to secure payments for music service and expand and partner with other internet sites so that customers can be redirected back to the Spotify site. *Spotify has many external issues that must be dealt with. According to technology research firm IDC there were 1.1 billion internet users around the world and 211 million in the U.S. at the end of 2006. Internet advertising revenues is necessary for Spotify to be strong. Revenue in 2006 was $23billion according to the 2008 internet advertising revenue Report found at www.PricewaterhouseCoopers.com. *Spotify needs to reevaluate the competition. As broadband prices fall, ISPs are pursuing new business strategies such as bundling internet access with voice and video services. This is all due to changes in legislative requirement concerning technology sharing, patent rights, information security, future expenses and profitability of the companies operating within the internet industry and they become harder to predict. Long-term strategies regarding the internet and software services

The Marketing Strategy Of Nokia Corporation Marketing Essay

The Marketing Strategy Of Nokia Corporation Marketing Essay Nokia Corporation applied the marketing strategy and helps the organization achieve the maximum profit potential. Marketing strategy is a process that company applies to focus its limited resources on the best opportunities to increase sales achieve the goals of the company and gain the competitive advantages in the markets. Marketing strategy is an important planning that involve the basic and long-term activities of company with the considered of the situation and challenge of company faced and therefore contribute to the companys goals. Actually marketing strategy is one of the functional strategies. The functional strategies are the decision rules or guidelines in each functional area of company. Functional areas that company may implement a functional strategy include research and development, finance, public relation, human resources and marketing departments. 4 Ps of Marketing Marketing is not only about delivered the product or service to the end user, should containing the benefits to the end user. Inside the marketing strategy of Nokia Corporation contain the marketing tool call Marketing Mix which introduced by Neil Borden in year 1953. Marketing Mix is one of the most fundamental theories in marketing area and is a combination of element of company in promoting companys product or brand to achieve marketing objectives and customer satisfaction. The element combination of marketing mix is product, price, place and promotion and was proposed by E. Jerome McCarthy in 1960. Product is the first element in the marketing mix and can consider as customer solution. Product should satisfy the customers need or wants, more advanced is the superiority of the product against the competitor and what advantages the company gain from it products. According to the marketing principle of Philip Kolter, the product should be in three components. The three components were core product, actual product and augmented product. Since the Nokia primary products are mobile telephones and portable IT devices. The core component is the end benefits of product for the buyer. The actual product is the characteristics of product such as quality level, features and branding. The augmented product is the support items of product like the after-sale service, warranty and delivery. On 11 February 2011, Nokias CEO Stephan Elop have announced a new strategic to alliance with Microsoft Corporation. This strategy purposed is to replace the mobile operating system Symbian and MeeGo with t he Microsofts Windows Phone operating system. The Windows Phone Lumia is the major shot of Nokia to winning back a market lost to Apple, Samsung and Google. Windows Phone Lumia had been announced by Nokia as the worlds most innovative smart phone. The features of Lumia are contain the Carl Zeiss lens that can capture blur-free video even in the non-ideal environment condition, the new technology PureMotion HD+ display make the Lumia is the worlds brightest, fastest, and most sensitive touchscreen and the wireless charging that enable customers charge up without plugging in. All of these features are for the purpose of customers convenient and satisfaction when using Nokias products. Nokia also provided after-sale service for customers. If customers facing some problem of products can contact nokia support through the phone or directly visit to the Nokia store and also can give some feedback through the social network such as Facebook and Twitter. Customers also can download games, t hemes, ringtones and wallpapers at Nokia Ovi store. For the products characteristics, Nokia Lumia have more beautiful color and people was said this is to against Nokia biggest competitor; Apple Computer. Inc. This is because Apple product, IPhone only had black and white color. Price Determination of the price of company product is important because this is related with profit of company. When company releases a new product, the price is estimate by the cost and products value and must be aware because it has a great impact to the demand and sales. The basic pricing strategies are market skimming pricing, market penetration pricing and neutral pricing. Market skimming pricing strategy is the process setting the highest price initially based on the product value to make highest profit. After the demand of first group customers is satisfied, company will lowers the price to attract another. The Neutral strategy is process set the price by the general market and competitors prices. The disadvantage is company cant maximize profit although this is the most safety way to compete with other company. Nokia had cut the price of Lumia 900 after Microsoft announced that Windows Phone 7 wont be upgradeable to the Windows Phone 8. Nokia cut almost price almost half is to att ract more demands to clear the store and to cut the cost. Penetration strategy is about the deepest price cuts to make sure company product always the lowest on the markets and mostly apply when new product are release. Price Nokia Lumia 920 in US is $100 less than Samsung Galaxy S3 and $200 less than Apples IPhone 5 and the ATT, second largest telecom operator in US also sell Lumia 920 in $99.99 is less $100 than other Windows Phone 8-HTC 8X. Promotion Promotion is about the delivery of information of product to the several parties through the method such as advertising, personal selling, public relations and sales promotion. Nokia has used its Connecting People since 1992 as an advertising slogan. This slogan meaning is Nokia mobile help people connect with each other wherever near and far in various geographical locations. Nokia also popped up their Lumia commercial on their YouTube Channel. Nokia had sold over 85 million devices and 4.5 million of those are Lumia in the Quarter 4 of 2012. This is because Nokia announce Lumia as a boost for Q4 sales to placing the product in front the media and public.

elasticity of the airline industry Essay -- essays research papers

INTRODUCTION In 1973 Peter Drucker wrote that â€Å"mission and philosophy is the key starting point in business† and claimed that the lack of thought and attention given to them as the cause of many frustrations and failures in business. Subsequently Pearce (1982), David (1989), Campbell and Tawadey (1990) and others developed a body of knowledge on mission statements as a strategic tool essential for good management practice. The Ashridge model: MAINTAINING A CORPORATE FOCUS mission statement is a powerful instrument which can significantly influence the actions of an organisation Campbell and Tawadey (1990) put the mission statement into the context of a mission model, entitled "The Ashridge Mission Model", which comprises four elements: *Purpose describes why the organisation exists *Strategy focuses on how the purpose might be achieved *Values are what the organisation cherishes and believes in *Behaviour standards are the policies and patterns existing within the organisation which guide and colour how it operates *key issues are whether such elements have been addressed and whether the organisation's stance is clearly understood by all employees * Strong links between the four elements will result in a strong mission During the 1990s attitudes to company mission statements were generally positive with more companies using them and academics and consultants engaged in defining and evaluating them. Most of this was within the context of strategic management since mission and vision form a â€Å"framework within which strategising takes place† (Eden and Ackerman 1998) leading to the mission as a statement of strategic intent. Leading management authors advised that corporate headquarters draw up business plans which include broad statements of mission and strategy (Kotler 1991, Kay 1993, Lynch 2000, Thompson 2001). There were numerous definitions and categorisations of mission statements (Jauch and Glueck 1988, Johnson and Scholes 1999, De Wit and Meyer 1994, Barrow et al. 2001), but little discussion, still less empirical evidence, of how mission statements are used, by whom and their impact on performance. Research since 2000 has attempted to remedy the deficiency in the mission statement literature and to establish a link between mission statements and performance. Bart and Baetz’s (1998) in-depth study showed that the prese... ... 10-13. Campbell, A., & Yeung, S. (1991). Creating a sense of mission. Long Range Planning, 24(4), 10-20 David, F. R. (1989, February). How companies define their mission. Long Range Planning, 221 (113), 90. Drucker, P. (1973). Management tasks, responsibilities, and practices. New York: Harper Row. Eden, C. and Ackerman, F. (1998) The Journey of Strategic Management, London: Sage Publications Ltd. Krohe, J. Jr, ‘Do you really need a mission statement?’ Across the Board, Jul/Aug95, Issue 7, p16, 5p, 1c, 1bw. Klemm, M., Sanderson, S. and Luffman, G. (1991) ‘Mission statements: selling corporate values to employees’, Long Range Planning, 24(3): 73-78. Johnson, G. and Scholes, K. (2002) Exploring Corporate Strategy, Hemel Hempstead, Hertfordshire: Prentice Hall Europe. 6th edition Olins, W. (1990) Corporate Identity: Making Business Strategy Visible Through Design, London: Thames and Hudson. Pearce, J. (1982). The company mission as a strategic tool. Sloan Management Review, 23(3), 15-24. – Mary Klemm & John Redfearn Mission Statements: Do They Still Have a Role? Rigby, R. (1998) ‘Mission statements: the good, the bad and the ugly’, Management Today, March: 56-9.